Smartest Energy

Smartest Energy had a fresh new identity, but their digital presence was fragmented—multiple websites, inconsistent experiences, and a platform that didn’t reflect their evolving business. They needed a scalable design system to unify their global digital estate while staying true to the brand’s new direction.

I led the creative direction for a modular, flexible design system that brought consistency without sacrificing adaptability. Built to accommodate diverse audiences and regional needs, the system enabled Smartest Energy to create visually engaging, high-performing websites with ease. Color variants were introduced to allow dynamic brand expression—bold when needed, restrained when appropriate.

The result: a beautifully crafted design system and a suite of business websites that feel cohesive, modern, and unmistakably Smartest Energy.