Mondi

Mondi’s vast global presence came with a challenge—maintaining a cohesive and engaging digital identity across numerous regional websites. They needed a platform that not only reflected who they are and where they’re heading but also ensured brand consistency and accessibility for all users.

Their existing brand was vibrant but, at times, visually chaotic. Paintbrush strokes created by employees added a personal touch but often compromised readability when paired with text. Colors, while bold, sometimes lacked accessibility. My role was to refine Mondi’s brand for digital, introducing guidelines and strategic design choices that enhanced clarity, inclusivity, and engagement.

I crafted a system that made their identity feel more grown-up and balanced while still retaining its expressive nature. New UX solutions improved user navigation, including a streamlined product page and finder, making it effortless for customers to explore Mondi’s full product range.

The result was an award-winning digital experience—cohesive, engaging, and effortlessly functional.