Coats

On the surface, Coats makes thread—but their influence stretches far beyond that. Their products are everywhere, from Nike shoes to firefighters' protective gear, automotive interiors, and even fiber cabling. They have a fascinating story to tell, and that’s what makes working with them so rewarding.

Over the years, I’ve built a trusted relationship with Coats, bringing fresh ideas to their online year-in-review projects. When I first worked with them, I pitched an idea to visually showcase their products unfolding to reveal the key elements that make them exceptional. Traditional 3D animation was out of budget, so I found a creative solution—using stop-motion and fishing line to animate real products, achieving a handcrafted yet high-end aesthetic. That creative problem-solving won the pitch, and I’ve continued applying that approach to every project since.

The result? Multiple award-winning digital experiences that highlight the depth and versatility of Coats’ innovations, bringing their unseen impact to the forefront.